Get bi-weekly tips on how to create more impact and profit in less time, for renewable energy founders and CEOs - By Devin Renaud
How to Name Your Business
Last week I had an awesome phone call with an ambitious person who wants to contribute to the renewable energy industry.
What a badass industry.
We chatted about his plans and he said he's struggling to come up with a name for his brand with his co-founder.
He said they have had a few ideas, but they've been pondering it and feel like they're now over thinking it.
They know it's a big deal, but they don't want to postpone operations just because they can't decide on a name.
They also don't want to mess it up!
So I gave him some easy tips, and I thought I'd do the same for you.
So if your outdoor business is just about to be born or it has been crushing it for a while now and you're about to level up, here are some simple guidelines to follow when creating a name for that next phase of your business:
4 Minute Marketing
Get bi-weekly tips on how to create more impact and profit in less time, for renewable energy founders and CEOs - By Devin Renaud
I've put together a list of the different aspects of your brand’s identity, and where I think they fall in order of importance based on what I know so far. Some of these are hard to put in front of the other because I feel like they go hand and hand, but for the sake of the list I did my best and made the hard decisions of assigning a strict hierarchy 😂 IdentityHierarchy.pdf I hope this helps you organize the way you think of your identity! Enjoy this beautiful weekend 🍻
I was chatting with the Founder of an outdoor apparel company earlier this week, and she needed a hand structuring her positioning statement. She knew what she did and who she did it for (obviously), but she wasn't 100% clear on how to say it in a way that resonated with her customers. Her original statement was around 20 words, and when I told her she should aim to condense it down to around 10-12 words she wasn't sure how. Since I get quite a few questions about positioning statements...
On Monday I asked some folks on LinkedIn which topic they'd rather read about, and this is the topic that was voted the winner! So here are the 4 routines you should be practicing in your outdoor brand: 4EssentialBrandRoutines.pdf